The following components are the Synergy in Macy's supply chain:
Market Segmentation: Macy's, the current push is among consumers between the ages of 13 and 30 — the Millennial generation. Research has shown that this generation spends over $65 billion a year. The Millennial strategy is a natural extension of Macy's very successful enterprise.
Consumer Targeting: They key elements to making this strategy successful is Identify their customers lifestlye, localizing assortments, Utilizing new technologies, and improving the in store experience.
Brand Awareness: Macy's has developed customer lifestyle promotions for men and women in the demographic with the goal of turning better understanding into improved product selection, marketing and in-store merchandising.
