Over the years Macys has done a great job with addressing their customer. You can always rely on their site to bring a visible content that addresses any holiday. The menu bar consist of 11 tabs which identifies each sector of the business.
Strengths: They always use strategic visuals to address their customer for example their mothers day campaign has a visual of a mom and child with gifts ideas towards the bottom.
Weakness: There is really no way of telling who they are targeting when it isn't a holiday. It offers such a wide range of merchandise on their website. This would be a great opportunity to list a live chat, where you can have customers contact a live agent to assist them.
