- Macys.com was launched in 1996.
- They sold bridal and holiday gifts.
- It was completely unsecured: people would literally e-mail us their credit card information and ‘little elves’ went around the store and picked the product, packed it up and shipped it out.
- They did $30,000 that first season and decided I should keep doing it.
- In 1997 they listed about 100 items on the site, which sold 300,000 that year.
- In 1998 Kent Anderson formed a team of four people (Planner, Tech Guy, and E-commerce Strategist) and re-launched Macy's.com.
- Currently they have over 650 employees and they are doing 8% of the business.
