For Macy's it's all about the Millennials. They recently rolled out a strategy that will help generate profit. This strategy will target men and women aged 19-30, which may represent the largest generation in the U.S to spend an estimated $65 billion a year.
The key elements of Macy’s Millennial strategy include:
- Identifying Customer Lifestyles
- Enhancing and Localizing Merchandise Assortments
- Relevant Omnichannel Environments
- In-Store Improvements
- Organizational Structure
