Macy's Digital makeup is organized. It has various different option to search for items (Top of that page and with in the body of the site). The theme is usually influence by a sale, holiday or promotion.
Strength: The ability to make the shopping experience easy.
Weakness: After looking at their competitors site, I realize Macy's might want to modernize their website. Their competitors offer a lot of other option that they don't have such as a consistent color theme, videos, and merchandise on mannequins.
