When attempting to shop on Macy's site, the first requirement for selling a product is that the shopper has to be able to find specifically what he or she is looking for. Macy's does a great job with the way you can search for an by breaking things down category, brand, and size.
Strength: The way they categorize products makes it easier to find what you need.
Weakness: Macy's needs to be careful with product positioning because when you have too much product displayed it can become overwhelming for the shopper at times and increasingly difficult to find what you need.
