The My Account tap on Macy's website allows you to:
- View/ Edit your profile
- Manage your Address book
- View your Macy's reward
- Order History
- Pay Bill
- Choose your person local store
Strength: It's pretty easy to navigate through this tab and it's very self explanatory.
Weakness: Macy's can build more business by making the memory a more personal experience from the time they get on the site until check out.
